September 05, 2008

Greg Nelson and Hyperlite Join Hands Again

Greg Nelson and Hyperlite have as long history together. Kind of like a couple that divorces several times yet remains in love, they've once again tied the knot. As of September 3, Mr Nelson is Hyperlite's new Marketing Manager.

Greg Nelson will be focusing on brand awareness through the creation and maintenance of marketing programs, team management and (we presume) product development.

Don't know who Greg Nelson is? Oh, well that's unfortunate but let me tell you a little bit about what I know about Greg Nelson, you young'n. He's one of the originators of the sport as we know it today. He almost singlehandedly started the rail/jib trend. He legitimized wakeboarding by showing the crossover potential with snowboarding, since he is an avid snowboarder almost as much as a wake enthusiast. He was the first person to connect form with content on the water, resulting in style. Greg Nelson was also the first (correct me if I'm wrong, other historians) to create a rider-owned board company Double Up, which has been enormously successful. At times he has maintained a lower profile than other Godfathers of the sport such as Scott Byerly, but he's remained in the industry for a long time and putting his name next to people like Scott Byerly, Erich Schmaltz, Bill MCaffray, Erik (Gator) Lutgert and others is very appropriate. His knowledge of the inner workings of a wakeboarding, both from a company standpoint and from that of a professional rider, is vast and should be of enormous value to Hyperlite.

This ends class for today. Congratulations to both Hyperlite and Greg Nelson for this seemingly good fit.

Posted by erik