April 11, 2008

Helium Still Cooling Up Life Jackets Like It's Their Job (Because It Is)

Not long ago we posted about Helium's ability to cool up life jackets like nobody's business. Well, some time has passed and we're sticking to our guns on that one. Why? Well to be quite honest there are about 15 different items we're presently coveting from 2008 Helium Product Catalog and new Web site, but it is "The Daisy" that is stealing our heart this year. Last year it was "The Tuxedo", but we've changed. We've moved on. We're going with something more casual - and we're shopping for a Women's jacket this year because my wife will soon be retuning to the sport after taking this past summer off to recoup after giving birth to our baby girl.

Whoever concepted and designed that jacket deserves a raise. There are real business reasons why making aesthetically pleasing personal flotation devices is a good thing - not the least of which is that it can serve to motivate your customers to actually wear one. Survivalist wakeboarders who like, and wear, life jackets can live to buy more of them.

Helium Wake's new Web site is now available.

We're serious about that Daisy vest. Buy it now for your wife, girlfriend or favorite female and see her look incrementally cooler while wakeboarding upon its arrival (you're welcome).

Posted by erik