October 10, 2007

Helium Still Cooling Up Life Jackets Like It's Their Job

Last year we posted about Helium's ability to cool up life jackets like nobody's business. Well, a year has passed and we're sticking to our guns on that one. Why? Well to be quite honest there are about 10 different items we like from the 2008 Helium Product Catalog, but it is "The Daisy" that stole our heart this year. Last year it was "The Tuxedo", but we've changed. We've moved on. We're going with something more casual - and we're shopping for a Women's jacket this year because my wife will soon be retuning to the sport after taking this summer off to recoup after giving birth to our baby girl.

Whoever concepted and designed that jacket deserves a raise. There are real business reasons why making aesthetically pleasing personal flotation devices is a good thing - not the least of which is that it can serve to motivate your customers to actually wear one. Survivalist wakeboarders who like, and wear, life jackets can live to buy more of them.

Helium's new Web site is not available yet, but you can download the Helium 2008 product catalog today.

Posted by erik