December 02, 2006

Correct Craft Redesigns Web Site. Essentially Nails It.

For as long as I have known about the Web, I have looked at sites belonging to companies like Correct Craft and Land Rover for some of the more materialistic reasons to work hard and hope to someday own amazing products. So I have been visiting Correct Craft's Web site since their very first attempt at having one. Early in the days of the Web, it was expected that companies produce online "brochureware". Unfortunately some boat manufacturers held onto that method of Web marketing for far too long. With the 2006/2007 version of Correct Craft, they have crossed into the world of more updatable, more usable, more modern and simply put - smarter Web marketing.

This is absolutely just a moon-shot up from their over-Flashed prior iterations. We did encounter some issues that we would have been able to submit to them had we been asked to participate in some sort of consultative beta test program. Anyway, perhaps we take ourselves too seriously in this regard; it is what we do "in real life".

We're writing up a full site review that will be posted later this month, but please check out the new CorrectCraft.com as soon as you can.

Posted by erik